Google: #DearLocal

Confined to our neighbourhood during lockdown, the small businesses near by became a bigger part of our lives. We found a new appreciation for places that could open and became more aware of the struggle of the ones that couldn’t. 

#DearLocal was a love letter to the local businesses that mean a lot to us and the people that we relied on. Anthony Joshua spearheaded the campaign, and talent like Lady Leshurr, Julie Adenuga and The Vivienne stoked a newfound appreciation of the businesses that are part of our community and lives.