Hitachi: Sustainability comms

We’ve heard a lot about net zero and the race to 2050. Commitments and well-meaning ambitions don’t quite trump the sense that we’re drifting, rudderless, into obvlivian. As one of only a handful of companies that can make credible claim to help us turn the tanker, we crafted a series of platforms that stated a different case. 

Net zero is too big to do alone, but if we sing from the same song sheet and harness the best innovation, technology and connectivity, we can lift the planet. ‘Possible’ was an optimistic rallying call to industry in the face of cynicism, showing how together with partners, Hitachi is behind systemic transformation. 

‘24 Hours...’ showed the tangible, impactful work that Hitachi are making happen across the globe over the course of a single day, steadily chipping away at the targets.